Campaign shot by Akshaya Vaidyanathan
Hamsam
களி- Unbridled joy At the heart of Kali is a spirit of playfulness and celebration embodied by its name, which means “joyfulness.” The vintage setting of our shoot lent a charmingly retro vibe, allowing us to play with tone-on-tone combinations. The campaign’s tone was one of pure fun and freedom: we danced, sang, and reveled in the music, all while celebrating ourselves and each other.