Campaign shot for Izhai by Magesh Kumar
Izhai
‘Hey Pocky A-Way’ A tribe sent out the Spy Boy as a runner. If one Spy Boy bumped into another Spy Boy from some other tribe, they’d have an exchange like so: “ ‘Om bah way,’ the first Spy Boy might say." “And the other Spy Boy, if everything was cool and there wasn’t going to be no confrontation, answered: ‘Tu way pocky way.’ ” Meaning ‘Get out of the way’.